Services

The CMO Outsource provides marketing consulting services as your Chief Marketing Officer and is hired on a contract basis according to your needs and budget.  Since we are acting as one of your executive team, we provide the same talents and leadership skills that you would expect from a CMO at a much reduced price versus hiring this executive on a full-time basis.

Our clients engage the services of The CMO Outsource in different ways but it usually falls into one or more of the following categories: 

• They have never put together a comprehensive and strategic marketing plan and need help with research, budgeting, market analysis and advertising evaluation as well as methods for measurement of success
• They already have a strategic marketing plan but need help in executing the plan.  They may or may not have selected vendors but they need help in hiring and managing those resources
• They have had a plan in place for some time but now need objective, marketing expertise to evaluate what is being done, what adjustments need to be made or what the data collected indicates

The CMO Outsource provides strategic marketing planning rather than tactical implementation yet we have practical hands-on client experience in a number of marketing disciplines including:

• Brand Identity and Development
• Website Design, Development and Implementation
• Search Engine Marketing
  • Search Engine Optimization
  • Paid Search
• Social Media Marketing
  • Blogging
• Email Marketing
• Printed brochures, ads and other forms of collateral
• Package Design
• Interactive Advertising
• Broadcast media
• Project Management

Through our years of experience we have developed relationships with a number of companies that could be considered experts in the above disciplines.  The CMO Outsource receives no compensation or commission for recommending the use of any vendor. If there is any commission paid, it is donated to charity.  This frees us to maintain complete objectivity in creating the strategic marketing plan as well as the selection and management of vendor resources.  We make sure that every marketing effort that is undertaken provides a solid return on your investment. 

What makes The CMO Outsource unique?

• There are marketing agencies that will help you create a strategic marketing plan at no cost, but coincidentally the plan includes using all or most of the actual disciplines of their agency

• The CMO Outsource creates objective, comprehensive strategic marketing plans based on sound research, market conditions, sales objectives and budgets and is not influenced by the need to generate revenues from marketing disciplines

• There are “full service” marketing agencies that claim to be experts in a number of disciplines such as: creative design, website development, search marketing, brand identity, email marketing, social media marketing, public relations, printed sales collateral and media buying

• The CMO Outsource believes that no agency can be excellent at everything and believes that the best results are produced by hiring a number of experts who are really good at one or two disciplines

•  Most business owners fear they do not have time to coordinate a number of vendors and therefore settle for a “full service” agency

• The CMO Outsource eliminates the concern of hiring a number of experts by acting as a liaison on your behalf to project manage and insure that all vendors are working in concert for your best interests

• Many business owners do not have in place the tools to measure whether they are spending money economically on marketing efforts that will generate sales or profits

• The CMO Outsource believes that since much of marketing is difficult to quantify and evaluate, well designed and researched plans must be based on measurable objectives with specific targets and scheduled reviews

Our Services Include:

• Strategic Marketing Plan Creation
• Strategic Marketing Plan Execution
• Strategic Marketing Plan Management